How to Launch a Commercial Reformer Pilates Studio in Australia

The Demand Is Real!

Commercial Reformer Pilates classes fill fast in most cities.

If you want in on the growth, a clear plan will save you money and stress.

1. Nail Your Business Basics

• Budget First
• List fit‑out, equipment, licences, and marketing.
• Keep 3 months of cash flow for rent and wages.
• Choose a Legal Structure
• Sole trader or company—speak to an accountant before you sign a lease.

2. Pick the Right Space

• Ground‑floor entry helps new clients feel welcome.
• Aim for 60–80 m² to fit eight reformers plus a small reception.
• Check power points and ventilation; springs lose snap in humid rooms.

3. Select Top‑Tier Commercial Reformer Pilates Gear

Checkpoint	Why It Matters	Quick Tip
Load rating	Handles daily use from multiple clients.	150 kg+ carriage rating is safe.
Spring quality	Smooth tension keeps clients happy.	Stainless springs last longer.
Warranty	Saves on repairs.	Look for 5 years on frame.
Foot‑bar settings	Fits taller users.	At least 5 positions.

FitBoutique picks:

• The Studio Reformer Or Sienna & Onyx Reformer for heavy foot traffic.
• Ivory Or Onyx Fold Reformer if you want a foldable option for workshops.

4. Secure Instructors

• Hire at least one Cert IV Pilates instructor per six reformers.
• Offer paid trial classes to gauge teaching style and cue clarity.

5. Tick All Legal Boxes

• Public liability—minimum $20 million.
• Equipment servicing log—update monthly.
• Music licence—needed if you play tracks in class.

6. Set Up Smooth Operations

• Booking System
• Use automated waitlists to fill gaps.
• Class Packs vs. Memberships
• Packs draw new clients; memberships steady your cash flow.
• Starter Pack
• Include grip socks and a reformer intro video in each welcome email.

7. Design a Space Clients Share Online

• Neutral walls, natural light, tidy storage.
• Add a phone tripod corner for post‑class photos.
• Branded water station boosts word of mouth.

8. Market Before You Open

• Run a “Founding Member” offer for the first 50 sign‑ups.
• Partner with local cafés for flyer swaps—coffee lovers often love Pilates.
• Post short demo clips of Commercial Reformer Pilates moves on Instagram.

9. Track What Works

• Measure class fill rate and client repeat visits weekly.
• Survey members every quarter—adjust timetable to match peak times.