
How to Launch a Commercial Reformer Pilates Studio in Australia
The Demand Is Real!
Commercial Reformer Pilates classes fill fast in most cities.
If you want in on the growth, a clear plan will save you money and stress.
1. Nail Your Business Basics
- Budget First
- List fit‑out, equipment, licences, and marketing.
- Keep 3 months of cash flow for rent and wages.
- Choose a Legal Structure
- Sole trader or company—speak to an accountant before you sign a lease.
2. Pick the Right Space
- Ground‑floor entry helps new clients feel welcome.
- Aim for 60–80 m² to fit eight reformers plus a small reception.
- Check power points and ventilation; springs lose snap in humid rooms.
3. Select Top‑Tier Commercial Reformer Pilates Gear
Checkpoint |
Why It Matters |
Quick Tip |
Load rating |
Handles daily use from multiple clients. |
150 kg+ carriage rating is safe. |
Spring quality |
Smooth tension keeps clients happy. |
Stainless springs last longer. |
Warranty |
Saves on repairs. |
Look for 5 years on frame. |
Foot‑bar settings |
Fits taller users. |
At least 5 positions. |
FitBoutique picks:
- The Studio Reformer Or Sienna & Onyx Reformer for heavy foot traffic.
- Ivory Or Onyx Fold Reformer if you want a foldable option for workshops.
4. Secure Instructors
- Hire at least one Cert IV Pilates instructor per six reformers.
- Offer paid trial classes to gauge teaching style and cue clarity.
5. Tick All Legal Boxes
- Public liability—minimum $20 million.
- Equipment servicing log—update monthly.
- Music licence—needed if you play tracks in class.
6. Set Up Smooth Operations
- Booking System
- Use automated waitlists to fill gaps.
- Class Packs vs. Memberships
- Packs draw new clients; memberships steady your cash flow.
- Starter Pack
- Include grip socks and a reformer intro video in each welcome email.
7. Design a Space Clients Share Online
- Neutral walls, natural light, tidy storage.
- Add a phone tripod corner for post‑class photos.
- Branded water station boosts word of mouth.
8. Market Before You Open
- Run a “Founding Member” offer for the first 50 sign‑ups.
- Partner with local cafés for flyer swaps—coffee lovers often love Pilates.
- Post short demo clips of Commercial Reformer Pilates moves on Instagram.
9. Track What Works
- Measure class fill rate and client repeat visits weekly.
- Survey members every quarter—adjust timetable to match peak times.
Reformer Pilates Range
Frequently Asked Questions
How much space do I need for a reformer bed?
Space Requirements for Your Reformer
A FitBoutique reformer requires approximately 245cm x 68cm (2.45m x 0.65m) of floor space. Here's what this means for your space planning:
For Home Users
Length: 245cm (8.04 feet)
Width: 68cm (2.13 feet)
Recommended clearance: Add at least 30cm on each side and end for comfortable access
Total recommended space: 305cm x 125cm (3.05m x 1.25m)
For the Onyx Fold model specifically:
Same footprint when in use (245cm x 65cm)
When folded: Takes up significantly less floor space in vertical storage
Ceiling height consideration: Ensure adequate height for vertical storage
What's the difference between commercial and home reformers?
While both offer similar exercise capabilities, commercial reformers typically feature heavier-duty construction, enhanced weight capacity, and more extensive warranty coverage. However, premium home models like the Onyx series bridge this gap with commercial-grade components.
How often should I maintain my reformer?
Regular maintenance includes weekly cleaning, monthly hardware checks, and quarterly deep cleaning of tracks and wheels. Premium reformers come with detailed maintenance guides to ensure optimal performance and longevity.
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